I think the guy who wrote that article concentrated too hard on stating why it's not gender play and spent no time at all on actual history. Men have been the predominant makeup wearers throughout much of history. Just look at any art from the 16th through the 19th centuries and all the men (at least upper class men) wore makeup. Our founding fathers wore makeup. When and why it fell out of male fashion and switched over to predominantly female fashion, I don't know. But what is sad is that when men try to do historically manly things like wear skirts, the color pink, heeled shoes, makeup, etc. they are chastised as being feminine. I'm all for women having equal rights but dammit, why did they have to steal our fashion outright then call us fags if we attempt to reclaim it?