My take on this is that there may be more to it than originally thought. In the modern age, men hardly have to "control" their urges (just short of actual rape, obviously). Guys are allowed to completely over sex themselves, it's easier to get laid (now it takes a few dates, whereas back in the day many women were trained to be stubborn and get a ring first), there is a cornucopia of crazy kinky porn alllll over the internet, prostitutes (gross, but in desperation guys do it) are more openly available (or so it seems anyway, less under-the-radar than back when). Because of this, men probably don't state sex is as important as in prior decades because not only are they more satiated, but fetishes and fantasies are able to be fulfilled more readily and often than in the past. However, men still do not openly touch as much as women do on a daily basis. Men hardly hug each other, a simple handshake usually does it. Guys will hug maybe like, their mother, or some guys occasionally hug female friends/acquaintances (and even then, I can only count a small fraction of guy friends I squeeze when I see them), and men do not (usually as much as women anyway) interact/play with/hug children and babies as much.
Women, on the other hand, are more open sexually than ever before, but many still feel somewhat mentally oppressed (what I've gathered from talking to other women). It's this weird gray area where they're finally comfortable admitting they want to get laid more, and are more willing to demand it out of their partner, but opening this new door for women does not mean ALL avenues are "normal" to them. Women usually have a less varied way of getting off, I suppose, most likely because imo maybe it either doesn't occur to them that this type of stuff is out there, or the other common answer I get is that it's "weird/gross/etc". So there's still this odd double standard, but because of the fixed partner gravitation, they obviously must then demand more out of that single source. Cuddling, as I was somewhat implying in the last paragraph, is probably not as important to women because they have more varied and socially "acceptable" means of passively touching and hugging other people readily available to them.
So in short, men don't crave as much sex directly from their partner because they have a more varied ability to release in that aspect, and women have more opportunity to physically touch other people in their daily lives.
Other than that, I'm stumped and guys are complete prudes who like, totally won't put out and shit even after I've paid for dinner and bought them like $40 fucking dollars in drinks at the bar, which is pretty much like stealing if you think about it .