Chevy Pickup Commercial

[Msterbeau]

http://www.autoweek.com/apps/pbcs.dll/arti...41/TOC01ARCHIVE

There's a link at the bottom of the article to the ad itself.

Personally, I'm missing the connection between a lot of the imagery and the selling of a pickup. The Vietnam War?? WTF does that have to do with anything? It's like they were trying to be honest about our history but it really has no place in the selling of a product. The stuff from Katrina can make sense if they tie it back into rebuilding.... but it's still recent enough to be a sore spot for many people. I'm pretty sick of the whole apple pie/baseball/Chevrolet thing anyways. Try something else.

[Onyx]

Hmmm.

I half expected to be offended. I read the article first and then watched the commercial.

Maybe the new house going up should have been tied in more obviously to the Katrina pictures though. That single image from Katrina made me a bit queasy.

Overall, I liked it, a lot.

[BrassFusion]

I definitely saw how the "house going up" was supposed to be tied to the Katrina imagery, but... are they forgetting the complete DEBACLE that is the Katrina aftermath? I obviously haven't been to new orleans, but from what I hear, isn't it still a clusterfuck? Pretty tasteless.

And the song blows.

[Rayne]

I get it. They are trying to seem more American than others. When you hear "Buy American" they want you to think Chevy trucks.

I associate that phrase with Ford, myself, even after owning mostly Chevrolet cars and a minivan. Makes complete sense, but I'll stick with my little import car.

[creatureofthenyte]

I dont like those kinds of ads at all. Reading about it here makes me even more glad I bought a DODGE pickup. But as far as auto commercials go, I personally think the new ad for VW, featuring Slash from Velvet Revolver is wicked cool.

[kellygrrrrrl]

Yep.....Think America, Think Chevy.

Yes, I have me a little import car, but somewhere deep within my conscience I feel a slight guilt.

After all our poor auto makers / employees/ former employees are going through....

I cannot help but to feel a little remorse for buying an import.

At the time, I was more for quality and reliability.

Is that so bad?

[BrassFusion]

Yep.....Think America, Think Chevy.

Yes, I have me a little import car, but somewhere deep within my conscience I feel a slight guilt.

After all our poor auto makers / employees/ former employees are going through....

I cannot help but to feel a little remorse for buying an import.

At the time, I was more for quality and reliability.

Is that so bad?

That's how capitalism works. If american automakers want a bigger market share, they have to find ways to earn it. They haven't been doing that so well. Many would argue that it's your responsibility as the consumer to buy the best product for the lowest price you can get it.

[Paper Hearts]

http://www.autoweek.com/apps/pbcs.dll/arti...41/TOC01ARCHIVE

There's a link at the bottom of the article to the ad itself.

Personally, I'm missing the connection between a lot of the imagery and the selling of a pickup. The Vietnam War?? WTF does that have to do with anything? It's like they were trying to be honest about our history but it really has no place in the selling of a product. The stuff from Katrina can make sense if they tie it back into rebuilding.... but it's still recent enough to be a sore spot for many people. I'm pretty sick of the whole apple pie/baseball/Chevrolet thing anyways. Try something else.

All of the American car maker ads are terrible--like the Chrysler commercial that states that they have X many vehicles that get 30/mpg, or something and will "soon have hybrids". -That would only put us a half decade behind. Big f-ing deal.

I suppose chauvinism is all the American car companies can rely on to sell vehicles; Fuck knows the Japanese and European cars are a better value.

[Onyx]

That's how capitalism works. If american automakers want a bigger market share, they have to find ways to earn it. They haven't been doing that so well. Many would argue that it's your responsibility as the consumer to buy the best product for the lowest price you can get it.

Well, yeah. It's sad to me.

I drive a Kia. I put a hell of a lot of miles on it, drive 3 hours nearly every weekend either to Detroit or Chicago. It gets great mileage and it has not once left me stranded in 4 years. Can't say the same for any of the American-made cars I've owned. The ride just isn't as good somehow though, but it always gets me where I'm going.

[pomba gira]

Yep.....Think America, Think Chevy.

Yes, I have me a little import car, but somewhere deep within my conscience I feel a slight guilt.

After all our poor auto makers / employees/ former employees are going through....

I cannot help but to feel a little remorse for buying an import.

At the time, I was more for quality and reliability.

Is that so bad?

The domestic/import car label doesn't mean nearly as much as it once did. Especially since the Big 3 are shipping jobs overseas as fast as humanly possible. Even if the final assembly of a vehicle is done here, the components are made all over hell's half acre, with more and more of the second and third tier stuff being outsourced every year. The line jobs get most of the attention, but there is a lot more that goes into auto manufacturing... for example, they seriously fucked over a LOT of people (Estranged Hubby Rick, for one) when they started farming out a huge chunk of the design work to India a few years ago. On the other hand, most of the "import" makers have plants in the US, and they certainly pay taxes for the privilege, too.

If you're really concerned as to where your car was actually "made", the VIN number contains a code for the location of final assembly. I think there is also info about final assembly and percentage of domestic/import components on the window sticker, too.

[creatureofthenyte]

now that you mention it, my truck was built in St Louis Missouri, but the engine and transmission were built in mexico.

[Rayne]

On the other hand, most of the "import" makers have plants in the US, and they certainly pay taxes for the privilege, too.

If you're really concerned as to where your car was actually "made", the VIN number contains a code for the location of final assembly. I think there is also info about final assembly and percentage of domestic/import components on the window sticker, too.

I had a 1997 Dodge Neon Highline Sport that was built and assemled in Mexico.

Ford owns Mazda. I drive a Mazda. I think t's pretty funny - I know a lot of Ford people who drive Mazda's. The Union halls have a sign that says "No import vehicles allowed on property." What about these Ford people who get their Ford discounts on Mazda's, which are profiting Ford?

My car (2006 Mazda 3 i Touring) was assembled in Hiroshima, Japan, using 96% Japanese parts.

[Troy Spiral (13)]

That ad seems to assume people care about "real" events more than i think they do. I don't really "like" the ads all that much but hell, they use big tits to sell me stuff, using a current event to sell me something?

I guess i don't care all that much, the almighty dollar god must be appeased, the main american religion that is The Church of Caplitalism ( and its offshoot The Cult Of The Entertianer) require good marketing. The question is , is that good marketing? I'm not sure if it is or not.

I think nowadays its fairly well known that half the parts if not more in any car, regardless of its make are made by non-americans. The economy , is global. And despite some kicking and screaming it will continue to be more global.

If i cared were my stuff was made... damn... every piece of tech i think i own was made out of country. Computer components , cell phone, regular phone.... freakin LIGHT BLUBS made by our largest capitalized company (GE) are largely made out of country last time i heard.

Not sure why i have a mild sort of negative emotional response when i hear people buying forigen cars. From an intellectual standpoint I'm pretty convinced its not relevant. But i have some sort of built-in defense mechanism that makes me always buy an american made car. I also seem to be mildly irritated when a friend buys a forgien car, for no real good reason.

Probably a local culture thing. This area especially with its long automotive history. Buy a forgien car in california no one cares. Buy one here and your dad will backhand you.