3D movies falling flat

[Simon Bar Sinister]

http://www.slate.com/id/2303814?gt1=38001

...amazed to see how much less the last Harry Potter film did in 3D than in 2D.

[taysteewonderbunny]

http://www.slate.com...03814?gt1=38001

...amazed to see how much less the last Harry Potter film did in 3D than in 2D.

Well, I think it would be unfortunate for them to eliminate 3D releases. Here are the factors that I think are temporarily pushing the money-making potential of 3D down and driving consumer non-interest:

• It doesn't seem unlikely to me that a 3D release of a film that is a sequel to exclusively 2D counterparts would fail because people like consistency. Why should the final installment of a series be so visually distinct from the rest?
• The economy sucks right now and the marketing plans for 3D, requiring an additional $2 to $4 per viewer for the glasses for films generally viewed by families of movie-goers (groups of about 3 to 4 people), refusal on the part of some theater companies to reduce the cost of matinee showings for these films, and the non-applicability of discounts or freebie tickets has discouraged people from attending.
• This new technology is quite disorienting to older movie goers who might get headaches or nausea from it. It's biggest appeal is to younger crowds who currently don't have the funds to buy the tickets. Teenage employment is at a current low right now since so many older people are taking low-level, low-paying jobs and not fully retiring, so there are actually fewer teens going to the movies.
• Even though originally just the technology was enough to get people in the door, after the first wave of curiosity stemmed, they never upped the quality of non-sequel films to actually pique interest in the picture versus the format. By now, we all feel that we have seen that poorly plotted, high level of action, but bubblegum for dialogue movie they've been re-releasing. If the films were as engaging as "Inception," the result might be different.
• Lastly, since the advent of 3D televisions, there might just be some people who are putting everything on the back burner until they can pick up a 3D unit cheaply and get those movies from the discount bin at the supermarket.

[taysteewonderbunny]

Well, I think it would be unfortunate for them to eliminate 3D releases. Here are the factors that I think are temporarily pushing the money-making potential of 3D down and driving consumer non-interest:

• It doesn't seem unlikely to me that a 3D release of a film that is a sequel to exclusively 2D counterparts would fail because people like consistency. Why should the final installment of a series be so visually distinct from the rest?
• This new technology is quite disorienting to older movie goers who might get headaches or nausea from it. It's biggest appeal is to younger crowds who currently don't have the funds to buy the tickets. Teenage employment is at a current low right now since so many older people are taking low-level, low-paying jobs and not fully retiring, so there are actually fewer teens going to the movies.
• Lastly, since the advent of 3D televisions, there might just be some people who are putting everything on the back burner until they can pick up a 3D unit cheaply and get those movies from the discount bin at the supermarket.

Okay, now I've actually read the whole article. When I was reading it before, I got to the first segment of advertising and thought the article was finished. I didn't realize the author constructed HIS four factors and explained them below. (Reading the TITLE would have helped me there. Just goes to show what happens when I'm reading with a hangover and no coffee.) Above are justifications I ventured that are NOT covered in the article.

[Fierce Critter]

I didn't read the article, because I don't care. If 3D lives or dies, I'll still go see whatever movie I want to see, no matter what the format.

But here's a tip from Frugal (Felonious) Auntie Critter:

1) Pay for and see one 3D movie.

2) Save your glasses.

3) Next time a 3D movie comes to your local multiplex, check to see what non-overpriced-2D film starts about the same time. Put your saved glasses in your pocket/purse.

4) Buy ticket for more properly priced 2D film.

5) Get suddenly really clumsy and accidentally trip sideways into the screening room of the 3D film you really want to see.

6) Don't tell anyone you heard this from me.

[Shaun]

3D is really the only reason I go to the theater really, when it was all 2d I was just as happy watching it at home. So it would probably just end up saving me a bunch of money.